As a HubSpot CMS Developer, you'll quickly find that, not only do you need to keep up to date with what's going on with front-end development and the HubSpot CMS, it's hard to get by without some sense of trends in web design/UX and knowing what's going on in the marketing world.
It can be a lot to keep up with so, in this round-up, I recap information from across the web on these topics so you don't have to! 🙂
- The first rule of UX design? Think creatively. (The Drum): creating the sense of speed, mobile navigation, VR for e-commerce and variable fonts. Simple, but nicely summed up.
- 6 form UX patterns – and when to avoid them (Creative Bloq): forms are pretty integral to HubSpot, this article raises some interesting points (e.g. keep forms boring, don't use modals...).
- Web Accessibility In Context (Smashing Magazine): let's raise awareness about prioritizing accessibility on the web
- Create a random image generator module (HubSpot Community): randomly select from a group of images on each page load.
- Geocoded search using Google Autocomplete (HubSpot Community): looks interesting! Use the Google Autocomplete API for users to find nearby location results.
Marketing / Inbound
- The 13 Types of Landing Pages & How to Pick One for a Campaign (HubSpot): have you ever been asked to create "a landing page template" with not much more to go on? This has some helpful advice and terminology to get the conversation going. Also interesting how they're moving away from the definition of a LP as one "with a form on it".
- Google News Digest: June 2019 Core Update, New Mobile SERPS, Mobile-first Indexing and More (SEMRush): Google's June update! Keep an eye out for changes to make sure your SEO game is on point.
- Voice Search Study: Factors Influencing Search Engine Rankings in 2019 (SEMRush): make your sites fast and snippet-friendly to appear in voice searches!
- May 2019 HubSpot Updates in Less Time Than a Coffee Break (HubSpot): even quicker, I've recapped it below:
- Asana Workflow Extension: you can now use Asana in your workflows! More third party actions coming soon.
- Drag and drop email tool is not available to all Marketing Professional and Enterprise users with complete functionality: smart content, double opt-in and resubscription and blog RSS emails. They're seeing a 12% increase in publish rates and marketers saving an average of 12 minutes per email.
- Campaigns tool: card-based reporting as a glance with a card showing all traffic sources, create tracking URLs directly in the tool, associate assets in bulk and a progress bar appears when cloning campaign
- Sequences have new and improved reporting.
- Playbooks can be used across multiple calls and emails.
- LinkedIn Sales Navigation Integration has information on the record and InMails can be sent directly from HubSpot.
- Improvement to the URL redirects tool: import from CSV, edit/delete in bulk, customise the column layout and control user permissions.
- CMS Membership Activity Log: you can export more detailed information such as registration status, date and time of the interaction and which domain the user was on when they were trying to log in for troubleshooting
- New CRM record layout launched in December is now live to all
- Improved Styling Options For Form Labels (HubSpot): users will now be able to update form labels from a Rich Text editor
- New API Limits Coming Soon (HubSpot): what it says on the tin.
- How to Become a HubSpot Influencer in 5 Easy Steps With the HubSpot Community [Customer Story] (HubSpot): how to get involved in the Community and become a "HubSpot Influencer". Written by M. Frank Johnson, who knows the tools inside-out and featuring yours truly 😉
- June Virtual HUG (HubSpot): the first of its name
And a bit of email humour.
Did you know?
In your blog posts, that "Read More" separator that sometimes appears (and can be inserted) indicates where the post summary (the content.post_summary variable in HubL) ends.
Note that the above articles and links are third party content I find interesting. I do not necessarily share their opinions and I may not have verified all the information cited.