Unfortunately HubSpot is lacking the "Forward to a Friend" functionality in it's emails (be sure to upvote the Idea here!) but there is a workaround that you can use in the meanwhile to provide recipients with the option.
Create a Mailto with the Webpage Version of the Email
This is a fairly simple and non-technical workaround that will open a "Mailto" link with a link to the "View as webpage" version of your HTML email.
To add this link to your email, click on the source code button (</>) of the Rich Text area where you would like to add your link and paste in the following:
<a href="mailto:?subject=I%20thought%20that%20you%20would%20be%20interested%20in%20this%20email&body=Check out " target="_blank">Forward to a Friend</a>
What this link does it open the reader's email client to an email with the subject "I thought that you would be interested in this email" and the body "Check out [link to your email]".
You can change the subject of your email by replacing the pink text above with any text you like using %20 instead of spaces. For example, to send it with the subject line "Check out this email" you would use the following:
<a href="mailto:?subject=Check%20out%20this%20email&body=Check out " target="_blank">Forward to a Friend</a>
You can use this encoder/decoder tool to automatically create the text with the %20 included. Simply enter your subject and click on "Encode" to get the correct code to add.
You can also use this tool to enter all of the details you would like to appear on your email and, when clicking on "Create URL" or "Create HTML", it will generate a link like the above for you.
Pros of this approach:
- It is quick and easy to implement
Cons of this approach:
- It sends a link to the web version of the HTML email and not the HTML email itself
Ensure there is a web version of your email
In order for the "view as webpage" link to be generated, you'll need to make sure you've enabled the web version of your email.
You can do this by enabling the "Web Version" option in your email's settings, this tutorial has more details on where to find this.